Media Blog 1 - Mr Bush

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential) . WWW: You make an excellent start in all three questions but then don't have the depth to back this up. You're trying to cover both sides of the argument which is great - but need the knowledge to support this! EBI: Revision preparation seems to be the key area... you don't quite have he knowledge and understanding of the theory + terminology for the higher grades  -Read the question! You don't mention cultivation theory in Q3 -Check written English - you've got some of the key terminology wrong in form of spelling 2) Read the  mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment .  1) I missed the benefit for vertical integration, it was:  Maintain control and profit at every stage of chain of producti...

1) Why did Laura Bates start the Everyday Sexism project? She realised there's a lot of sexual harassment going on on a day to day basis. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It links to post-feminism as the Everyday Sexism project as it tries to tackle acts of sexism such as Cat calling. I personally don't think feminism is required in Western Society as much as for example 20 years ago. I think that the western feminists should begin focusing on sex based inequalities in other parts of the world such as the Middle East and South East Asia. 3) Why was new technology essential to the success of the Everyday Sexism project? The use of Twitter made this project really accessible to virtually everyone. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is YOUR view on the future of feminism? I think the project should focus on more...

1) List the different people/groups represented in the trailer (men/women/Americans etc.) •Men •Women •Europeans •Americans 2) For each group you identify, decide whether the representation is a dominant or alternative portrayal. Explain why you think this. The Men are all presented as hypermasculine and have the most power as they’re the only ones incolved in the action. The Women are presented as defenseless and unhelpful compared to the men as everytime theyre seen, they show a lack of power and are in danger/crying Europeans are presented as being the evil villians and appear to hve only bad intentions. They also uphold the stereotype of being a bad immigrant. Americans are seen as superior and show the most power as in the end they come out as victorious. 3) What stereotypes can you identify in the trailer?  Men taking up the typical hypermasculine role of the hero’s/villains. Whereas Women on the other hand ...

1) How does the report suggest that TV viewing is changing? people own other devices that they can watch series, film or news on instead of TV. 2) What differences are highlighted between younger and older viewers? 'Viewers aged 65+ watched an average of 5 hours 44 minutes in 2016, just three minutes less than in 2012; in contrast, 16-24 year olds watched an average of 1 hour 54 minutes in 2016, 43 minutes less than in 2012. Between 2015 and 2016, average daily viewing among children and 16-24 year olds each fell by 10 minutes, whereas viewing by over-64s increased by 2 minutes.' Young people prefer watching on demand TV, whereas older people prefer regular scheduled TV. 3) Does the report suggest audiences are satisfied with public service broadcasting TV channels? It suggests that overall TV views have declined but the rate of people watching PSB channels has stayed the same which tells us that people are satisfied with them. 4) Public service bro...

1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature. Cultural industries include television and film production, publishing, music, as well as crafts and design. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Broadcasting: radio, television  Film industries: including the dissemination of film on video/ DVD/ television  Music industries: recording, publishing and live performance  Print and electronic publishing: books, online databases, information services, magazines and newspapers Video and computer games: or digital games as some commentators refer to them Advertising, marketing and public relations: greater functional element than other cultural industries; intended to sell and promote other texts; centred on the creation of texts and require...