January - LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: You make an excellent start in all three questions but then don't have the depth to back this up. You're trying to cover both sides of the argument which is great - but need the knowledge to support this!

EBI: Revision preparation seems to be the key area... you don't quite have he knowledge and understanding of the theory + terminology for the higher grades 


-Read the question! You don't mention cultivation theory in Q3
-Check written English - you've got some of the key terminology wrong in form of spelling

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
 1) I missed the benefit for vertical integration, it was: Maintain control and profit at every stage of chain of production.

2) For: Public service broadcasting prevents the UK media industries being quite so cut-throat broadcasters can take risks safe in knowledge channel can’t go out of business. For channel 4, profitable programmes (e.g. reality TV) can fund loss-making programmes (e.g. C4 News).

Against: Younger audiences simply don’t watch live TV in the same way as older generations.
Streaming services such as Netflix and Amazon Prime will dominate TV market eventually –
public service broadcasting needs to update to find a place in that digital market.

3) Excellent knowledge and understanding of public service broadcasting and its impact on media audiences and industries that is consistently supported by highly appropriate and effective examples. Consistent highly appropriate use of subject specific terminology throughout.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?

2, I didn't go through as much as I could have. Only read my blog and a few notes, didn't actually go through any questions.

4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

I got all three strategies but failed to mention a correct benefit for one of them.

5) Look at your answer for Question 2. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I forgot to mention online streaming services such as Netflix or Amazon Prime. 

6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media

To an extent this is true because the 'cultivation theory' will back that up since, it believes that the more TV people watch the more they'll believe that they live that same life, therefore leading people to base their real life experiences on what would be a similar response in for example a reality show. This can lead to people thinking they're something that they really aren't. But they thing about the cultivation theory is that it makes a big assumption about peoples perspective. Therefore this theory could be discredited and argued against saying that people only watch TV for the sole purpose of entertainment and keep their real life apart from any TV shows or social medias. 

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