Media Blog 1 - Mr Bush

1) What does John Berger suggest about advertising in ‘Ways of Seeing’? He says that "All publicity works on anxiety". Referring to how advertisements offer a improved version of our own lives, targetting the aspirers of demographics 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to ? We refer to lifestyles represented to us that we find attractive. A buyer is meant to imagine themselves transformed by the product into a product of envy for others 3) How was Marmite discovered? A German scientist discovered that brewers yeast could be concentrated, bottled and eaten. 4) Who owns the Marmite brand now? Unilever 5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to? The 2007 ad campaign featured Paddington Bear carrying on with the 'love it or hate it' theme. It created a  nostalgia  that appealed to family members responsible for groc

1) What is collective identity? Write your own definition in as close to 50 words as possible. Within social movement theory, collective identity refers to the shared definition of a group that derives from its members' common interests, experiences, and solidarities. It is the social movement's answer to who we are, locating the movement within a field of political actors.  2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint? The Beatles . Big Ben   (officially, the Elizabeth Tower). James Bond . Britannia . The   British Broadcasting Corporation   (BBC). British history . The   British sense of humour . Buckingham Palace . British   Bulldog . The   coastline . Cricket . Crumpets . The   cup of tea . Fish and Chips . Football . Full English breakfast . The black, London   Hackney Carriage   taxi. Sherlock Holm

1) Why is representation an important concept in Media Studies? Representation is important because it portrays people on what they are like and so if the media portrays people or a group of people in a bad way then it could lead to them people getting stereotyped and not being shown to how they truly are. There is so many cases where this is true but as time go's on some stereotypes on people tend to break. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? It shows the media uses an image or a story to portray someone in however they want to be in a good light or a bad light and with the Kate Middleton example they could imply if they wanted choose the pictures that made her look bad and use the ones and make it seem like she had a drinking problem. But also if they wanted to make her look good then they could say how respectful and well manured in the way she is drinking the wine making her look good. 3) Summarise the sectio

Mcdonalds 1) The McDonalds brand is a brand that fits in various different categories of the line of appeal. It is a brand that can fit in the happy families because it offers food for all ages such as for kids it does happy meals and for adults it has other options such as burgers and chips. Also, it can fit in the nature and natural world category because it is a company that tries to make their products with a healthy option in the meal such as with a kid’s meal will also get an apple or pear with it. (100 words). 2) The Mcdonalds brand is about family, health and well being. (10 words). 3) Variety (1 word) Nike 1) The Nike brand is a brand that fits a range of categories of the line of appeal. It is a brand that can fit in the elite people and experts because Nike get a lot of sports celebrities to advertise there products and the public buy there products because they get idolised by the star that is advertising it. Also, it could fit in the rich, luxurious lifestyles

1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. Viacom: ​​​​​​​​​​​​​​​​​​​​​​​​​​​​Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. The official Viacom site contains information about our brands and company culture. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIK

1) Read the article and summarise it in one sentence. The article is about  analysing the  dystopian representation of capitalist  society in the latest Hunger Games film and the series as whole, drawing  attention to elements where media  theory can be most usefully applied.   2) What view of capitalist ideology is presented in the Hunger Games films? The view that was taken of capitalist ideology that is presented in the Hunger games films was that the society was a capitalist society so there were a lot of people who were poor.  In the dystopian society of Panem, a post-apocalyptic America, thirteen  districts exist purely to serve the capital  city of the country, named ‘The Capitol’.  Every district is poor; people struggle to  survive on small amounts of food and  minimum wages, while they work to  provide coal, technology, food, power  and other services to the Capitol. Each  year two children between the ages  of 11-18 are sent from each district  to partake in The Hunger Games

1)  Media consumption audit 2)  Language: Reading an image - advert analyses 3)  Reception theory 4)  Semiotics: icons, indexes and symbols 5)  Genre: Factsheets and genre study questions 6)  Narrative: Factsheet questions 7)  Audience: classification - psychographics presentation 8)  October assessment learner response 9)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 10)  Audience theory 2 - Bandura and Cohen moral panic 11)  Audience theory: Media Effects factsheet 12)  Industries: Ownership and Control 13)  Industries: Regulation 14)  Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Brand Values and Lines of Appeal 17)  Representation: Introduction - Taken trailer analysis 18)  Representation: Theory - MM article and application of theory 19)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article   20)  Representation: Feminist theory 21)  January assessment learner r

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' 'Who are you?' The idea that our appearance is a direct representation of our complex identity, and that it's all a statement for what we are and stand for. 'I Think, therefore I am' We are all a product of our society, therefore you will base your self image on things that are predetermined for you (Some more than others) such as religion, social class, ethnicity/race and gender. ' From citizen to consumer' the idea that companies began focusing on things not needed, but things that are wanted and try to tempt people to go forth and buy what they desire, and not what they need. A big part of this being the "id" which is the irrational thinking that a person has about things they deeply desire, whether it be good or bad. 'The rise of the individual' The idea that people are more than just an identity but

1) What examples of binary opposition can you suggest from watching this clip? Rich - Poor Open borders - Closed borders  Left wing - Right wing 2) What ideologies are on display in this clip? The belief of equality within all social classes and all demographics and open borders, contrary to the belief of all immigrants being bad and causing an economic crash. 1) What examples of binary opposition can you suggest from watching your clip? Upper class vs Middle class Men vs Women 2) What ideologies are on display in your clip? Two opposing ideologies, one suggesting that women aren’t paid as much across the bpard and that men are getting paid more for the same job, whereas on the opposing side it is claimed that the fender wage gap is a myth and that no serious economists really look into it.

1) What are the two texts the article focuses on? The article focuses on two texts, these are: Pan Am and Beyoncé. 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am- They also have a magazine cover which is heavily mediated which has a purpose to be visually enjoyed by men. There is also a scene at the end where there is a close up of the 4 women's legs. This causes the men to turn around and stare, which suggests that they enjoy and get pleasure out of seeing the females walk, their appearance and generally their bodies. Beyoncé- She playfully gazes at the camera providing the audience with knowing winks in the 'sexy outfits'. Also, at one point she is openly rubbing her chest and body, whilst playfully looking down the camera, clearly submitting herself to sexual objectification and openly acknowledging the 'male gaze'. 3) Do texts such as these show there is no longer a need for feminism or are they simply se