Brand Values

Mcdonalds

1) The McDonalds brand is a brand that fits in various different categories of the line of appeal. It is a brand that can fit in the happy families because it offers food for all ages such as for kids it does happy meals and for adults it has other options such as burgers and chips. Also, it can fit in the nature and natural world category because it is a company that tries to make their products with a healthy option in the meal such as with a kid’s meal will also get an apple or pear with it. (100 words).

2) The Mcdonalds brand is about family, health and well being. (10 words).

3) Variety (1 word)

Nike

1) The Nike brand is a brand that fits a range of categories of the line of appeal. It is a brand that can fit in the elite people and experts because Nike get a lot of sports celebrities to advertise there products and the public buy there products because they get idolised by the star that is advertising it. Also, it could fit in the rich, luxurious lifestyles because the clothes that Nike sell are very expensive and there quality is very good and they are to do with sports, casual and also smart. The brand mainly focuses on sports. (100 words)

2) The Nike brand is about luxury lifestyles, fashion and sports. (10 words)

3) Quality (1 word)

Pandora

1) The Pandora brand is a brand that can fit various categories of the line of appeal. It can fit in the successful love and romance category because couples will usually buy jewellery for each other to show their love for each other or they could be buying jewellery such as a ring to show their engagement or marriage. Also, it could fit in the rich, luxurious lifestyles because the jewellery they sell is quite expensive and only certain people will be able to afford that kind of money and when the jewellery is being worn it gives a feeling of luxury because it looks good on the person. (100 words)   

2) The Pandora brand symbolises the love, luxury and the romance. (10 words)

3) Romance ( 1 word)

                                        

Bentley

1) The Bentley brand is a brand that sells cars. It is a brand that can fit in different categories of the line of appeal. It can fit in the rich, luxury lifestyles category because the brand is a brand that sells cars at a very huge price because of the aesthetics and the luxury of it and the car is very comfortable to sit in and it provides you with everything so it helps you to live a luxury lifestyle. It can also go under successful careers because people who work hard and earn a lot of money have a good career can afford luxury goods like this car and if they have a Bentley it symbolises their hard work in having a successful career. (100 words)

2) The Bentley brand is a brand that symbolises luxurious lifestyles. (10 words)

3) Luxury ( 1 word)

Qatar Airways

1) The Qatar airways brand is a airline that travels passengers to different countries. It is a brand that can fit in different categories of the line of appeal. It can fit in the glamorous places category because it is an airline that goes to very beautiful and hot countries which provide people will relaxation and rest. Also it can fit in the rich, luxury lifestyles category because the airline is an expensive airline and only certain people can afford to go with them because of the price of the tickets are very expensive. Finally, they provide good service which means they flight is very comfortable and luxurious. (100 words)

2) The Qatar airways brand is an airline which is luxurious. (10 words)

3) Glamorous (1 word)