LR

WWW - You make good points across the questions and clearly understand the media issues and debates. With a bit more depth and clarity there is easily potential for B or A grade here.

EBI - Learn your theories! Reception theory wrong! Gelfers name missing no Gauntlett discussed in Q3.. Revision required

A crusial one! Paragraphs! You need to plan and organise yiur writing for the top grades. Planning in particcular for 20+ marks eessay Qs.

LS- See blog.

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

1) Typically fiercely heterosexual, suit, tie white shirt.

2) The aggression of heterosexuality can suggest an insecurity in men, and links to the masculinity crisis. It also reinforces Judith Butler's theory of gender being a performance.

3) Lack of campaign's that challenge gender norms, such as the Maybelline 'That Boss Life' advert.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?

6, I revised a few days prior to the exam, and done a lot more the very day before.

4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?

Mention more about lighting and the camera angles. I also could have gone deeper in with the slogan.

5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

I think my cultural and historical context was pretty good.

6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs. 


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