Magazines: Men's Health - Audience
1) How does the magazine introduce itself?
The magazine introduces itself as a "Men's lifestyle magazine" and tells you about it's worldwide reach.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
It presents masculinity in a positive and also shows that they spend a considerable amount of money on clothing and fashion related items.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
Men who read "Men's Health" instead of "GQ" and "Esquire" are typically higher class, such as ABC1.
4) What is the difference between circulation and readership?
Circulation would be the amount of physical copies that are circulated, for example in a house hold with 2 men in it both of them would most likely pick it up and skim through it, whereas at a gym more men would pick it up and even potentially women.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
995 Thousand in circulation. 643 ABC1 readership and 321 thousand AB readers.
6) How do readers generally interact with the digital version of the magazine?
Through their mobile devices (562,000 unique readers a month)
7) How many people do Men's Health reach across social media platforms?
562,000 unique viewers and 1,934,000 total views a month.
8) What is the audience profile for Men's Health readers?
900k of viewers fit into the ABC1 demographic and their ages range from 25-44. 700k of viewers have a university degree and 200k viewers earn over 50k a year. Collectively the viewers of Men's Health spend up to £1.1bn on fashion.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Collectively they spend £1.1bn.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The average money spent on watch collections is £4,123. This statistic suggests that the men reading are rather wealthy since they are able to spend such an absurd amount of money on watches.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% use moisturiser, and it somewhat goes against the typical masculine stereotypes.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men spend £239Million a year on sportswear, swimwear and trainers. They spend 702k on wearable devices.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active: Focuses on high-end performance fashion.
Synchronised: A magazine focused on watches.
Epicure: A cooking related magazine for men.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The men would most likely be aspireres and succeeders as they;d be the most likely to want to engage in these sort of magazines.
15) What additional brand extensions do Men's Health offer?
An urban race and gym equipment.
16) What are the global statistics for Men's Health?
International Editions: 37
Countries Published: 60
Global Circulation: 4.5M
Global Readership: 26.7M
Websites: 25
Uniques: 23.7M
Social Media Footprint: 19.3M
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
It suggests that the readers have an active lifestyle and want to do activities.
18) What audience pleasures are offered by the magazine?
They offer additional brand extensions as part of the magazine, also offers several discounts and adverts inside.
19) What lifestyle and job would you expect the average Men's Health reader to have?
High paying jobs, where the reader has a reasonable amount of free time.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
Due to it's popularity it's managed to remain at the top and make sales.
The magazine introduces itself as a "Men's lifestyle magazine" and tells you about it's worldwide reach.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
It presents masculinity in a positive and also shows that they spend a considerable amount of money on clothing and fashion related items.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
Men who read "Men's Health" instead of "GQ" and "Esquire" are typically higher class, such as ABC1.
4) What is the difference between circulation and readership?
Circulation would be the amount of physical copies that are circulated, for example in a house hold with 2 men in it both of them would most likely pick it up and skim through it, whereas at a gym more men would pick it up and even potentially women.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
995 Thousand in circulation. 643 ABC1 readership and 321 thousand AB readers.
6) How do readers generally interact with the digital version of the magazine?
Through their mobile devices (562,000 unique readers a month)
7) How many people do Men's Health reach across social media platforms?
562,000 unique viewers and 1,934,000 total views a month.
8) What is the audience profile for Men's Health readers?
900k of viewers fit into the ABC1 demographic and their ages range from 25-44. 700k of viewers have a university degree and 200k viewers earn over 50k a year. Collectively the viewers of Men's Health spend up to £1.1bn on fashion.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Collectively they spend £1.1bn.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The average money spent on watch collections is £4,123. This statistic suggests that the men reading are rather wealthy since they are able to spend such an absurd amount of money on watches.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% use moisturiser, and it somewhat goes against the typical masculine stereotypes.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men spend £239Million a year on sportswear, swimwear and trainers. They spend 702k on wearable devices.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active: Focuses on high-end performance fashion.
Synchronised: A magazine focused on watches.
Epicure: A cooking related magazine for men.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The men would most likely be aspireres and succeeders as they;d be the most likely to want to engage in these sort of magazines.
15) What additional brand extensions do Men's Health offer?
An urban race and gym equipment.
16) What are the global statistics for Men's Health?
International Editions: 37
Countries Published: 60
Global Circulation: 4.5M
Global Readership: 26.7M
Websites: 25
Uniques: 23.7M
Social Media Footprint: 19.3M
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
It suggests that the readers have an active lifestyle and want to do activities.
18) What audience pleasures are offered by the magazine?
They offer additional brand extensions as part of the magazine, also offers several discounts and adverts inside.
19) What lifestyle and job would you expect the average Men's Health reader to have?
High paying jobs, where the reader has a reasonable amount of free time.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
Due to it's popularity it's managed to remain at the top and make sales.
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