Magazines: Oh Comely - Audience
1) How does Oh Comely introduce itself?
Oh, Comely introduces itself by talking about what type of magazine they are and how they present their work. They present their work through a powerful mix of words, pictures and stylishly presented. It talks about how the magazine targets a niche audience and also how it is a women's lifestyle magazine. The magazine aims at people who are creative and the magazine provides that voice for audiences.
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
Men's Health has a circulation of 180,000 and a readership of close to 1 million. Oh, Comely has a circulation of 100,000 and a readership of 25,000. So you can see that Men's Health has a bigger figure because it targets a range of audiences but Oh Comely is a niche independent women's lifestyle magazine targeted at a specific number of people.
3) How is Oh Comely distributed to the audience?
Oh, Comely is distributed to the audience by them being sold through independents, WHSmith and international outlets.
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
In terms of demographics, I think that the age range would be from 18-40 years old because university students may study art and other subjects which may be covered in the magazine and others might read it to see and get inspired by influential people whose stories and success are written in the magazine. I think that the social class will be middle and higher class. The race or ethnicity would be white.
5) What psycho-graphic groups might be attracted to Oh Comely?
The psycho-graphic groups that might be attracted to Oh Comely are Explorers because university students may want to learn new things and have new experiences. Also, reformers because they want to change the world and they want to be ethical just like the people in the magazines whose stories are published n the magazine.
6) What social class classification would you expect most Oh Comely readers to be? Why?
The social class classification that you would expect Oh Comely to be is middle and higher class because the magazine is for people who are creative and want to learn about new things middle and higher class people have these attributes which then will allow them to get the best jobs possible.
7) What level of education would you expect for most Oh Comely readers? Why?
The level of education you would expect for most Oh Comely readers is University educated people because the magazine has the intelligent and hard language to understand and people who have studied will understand what the stories are about in the magazine. Also, most people who go to university will be creative and will want to learn more.
8) What audience pleasures are offered by Oh Comely?
The audience pleasures that are offered by Oh Comely are personal identification, personal relationships and surveillance. Personal identification because you want to recognise your type of lifestyle. Personal relationships because you are being sympathetic towards the people in the magazine and the stories about them. And surveillance because you are trying to find out about new cultures and new niche topics that are around.
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How do the design and advertising content of Oh Comely support this view?
The design and the advertising content of Oh Comely support this view because it says Access to a difficult to reach and highly-targeted niche demographic of creative women who spend money on the things they love. Lots of love for relevant brands – readers care about what they buy, where it comes from, what they do, where they go, and the things that are in their life. Flexibility around mechanics and options – the Oh Comely team can work with relevant brands and products in different and interesting ways that resonate with the audience and that look great. All these points in the design and advertising section meet and agree with the statement that is pointed out.
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
Oh, Comely has been able to build a loyal audience of subscribers in the eight years since launched because they have listened to what their niche audience wants and they have put it in the magazine. So they are really putting the customers and target audience first which will keep them engaged and interested in each issue that is released. Also, they have brands in their magazine which will allow them to become more popular and they are brands that their audiences will love such as brands that are creative for women. Also, they are offering things that their rival magazines don't which means they have a competitive advantage over their rivals. Also in general, Oh Comely is keeping up with technology and using it to their advantage such as having social media accounts and having a website so that they can promote their magazine and become a more bigger company.
Oh, Comely introduces itself by talking about what type of magazine they are and how they present their work. They present their work through a powerful mix of words, pictures and stylishly presented. It talks about how the magazine targets a niche audience and also how it is a women's lifestyle magazine. The magazine aims at people who are creative and the magazine provides that voice for audiences.
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
Men's Health has a circulation of 180,000 and a readership of close to 1 million. Oh, Comely has a circulation of 100,000 and a readership of 25,000. So you can see that Men's Health has a bigger figure because it targets a range of audiences but Oh Comely is a niche independent women's lifestyle magazine targeted at a specific number of people.
3) How is Oh Comely distributed to the audience?
Oh, Comely is distributed to the audience by them being sold through independents, WHSmith and international outlets.
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
In terms of demographics, I think that the age range would be from 18-40 years old because university students may study art and other subjects which may be covered in the magazine and others might read it to see and get inspired by influential people whose stories and success are written in the magazine. I think that the social class will be middle and higher class. The race or ethnicity would be white.
5) What psycho-graphic groups might be attracted to Oh Comely?
The psycho-graphic groups that might be attracted to Oh Comely are Explorers because university students may want to learn new things and have new experiences. Also, reformers because they want to change the world and they want to be ethical just like the people in the magazines whose stories are published n the magazine.
6) What social class classification would you expect most Oh Comely readers to be? Why?
The social class classification that you would expect Oh Comely to be is middle and higher class because the magazine is for people who are creative and want to learn about new things middle and higher class people have these attributes which then will allow them to get the best jobs possible.
7) What level of education would you expect for most Oh Comely readers? Why?
The level of education you would expect for most Oh Comely readers is University educated people because the magazine has the intelligent and hard language to understand and people who have studied will understand what the stories are about in the magazine. Also, most people who go to university will be creative and will want to learn more.
8) What audience pleasures are offered by Oh Comely?
The audience pleasures that are offered by Oh Comely are personal identification, personal relationships and surveillance. Personal identification because you want to recognise your type of lifestyle. Personal relationships because you are being sympathetic towards the people in the magazine and the stories about them. And surveillance because you are trying to find out about new cultures and new niche topics that are around.
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How do the design and advertising content of Oh Comely support this view?
The design and the advertising content of Oh Comely support this view because it says Access to a difficult to reach and highly-targeted niche demographic of creative women who spend money on the things they love. Lots of love for relevant brands – readers care about what they buy, where it comes from, what they do, where they go, and the things that are in their life. Flexibility around mechanics and options – the Oh Comely team can work with relevant brands and products in different and interesting ways that resonate with the audience and that look great. All these points in the design and advertising section meet and agree with the statement that is pointed out.
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
Oh, Comely has been able to build a loyal audience of subscribers in the eight years since launched because they have listened to what their niche audience wants and they have put it in the magazine. So they are really putting the customers and target audience first which will keep them engaged and interested in each issue that is released. Also, they have brands in their magazine which will allow them to become more popular and they are brands that their audiences will love such as brands that are creative for women. Also, they are offering things that their rival magazines don't which means they have a competitive advantage over their rivals. Also in general, Oh Comely is keeping up with technology and using it to their advantage such as having social media accounts and having a website so that they can promote their magazine and become a more bigger company.
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