Media Blog 1 - Mr Bush

1)  Men's Health - Audience 2)  Men's Health - booklet blog summary 3)  Men's Health - Representation journal article and questions 4)  Magazine production task - learner response 5)  Men's Health - Industries and the impact of digital media 6)  Oh Comely - Audience 7)  Oh Comely - Close-textual analysis 8)  Oh Comely - Representation 9)  Oh Comely - Industry case study 10)  End of Year 1 exam - learner response

1) Why is Men's Health defined as a 'lifestyle magazine'? Men's health is considered as a lifestyle magazine due to the wide variety of topics, each of which concern men, discussed in the magazine.  2) Why is advertising significant in helping to shape masculine identity? Advertisements help shape masculinity by informing men about what their lifestyle should be and how to achieve that lifestyle through products or services. Advertisements help men understand what it means to be attractive in society. 3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas? 4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers? The article suggests that Men's Health encourages their audience to make sure they ca...

1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? Hearst communications is a large media and business information conglomerate located in Manhattan new York  2) What media industries and brands make up the Hearst Communications conglomerate? Hearst communications own a large variety of newspapers, magazines, broadcasting companies and internet providers. Some of the brands hearst communications own include Men's Health, cosmopolitan, Food Network Magazine, House Beautiful, Seventeen, ESPN, eCrush, Kaboodle etc. 3) What was the global revenue for Hearst Communications (in dollars) for the most recent year on record? $10.8 Billion 4) Focusing on Hearst UK, what other magazine brands are part of Hearst UK publishing? How many UK people do they reach in print and online? Some brands include Bicycling, Elle Decor, Nat Mags, Womens Day, Womens Health. Hearst Communications reaches 30% of all women, 25% of men and sell roughly 4 Million co...

1) Why did the people behind Iceberg Press set it up? 2) What is the Iceberg Press mission statement? (It's on the  Why Are We Here page  and is a series of statements). 3) What are the two magazines that Iceberg Press publishes? 4) What similarities do you notice between  The Simple Things  magazine and  Oh Comely ? 5) What differences can you find between Hearst UK, publisher of  Men's Health , and Iceberg Press? Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? 2) What does Hamilton (2013) suggest about independent magazines in the digital age? 3) What is the aim of Kinfolk magazine and what similarities can you draw with Oh Comely? 4) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? 5) How ...

1) How do representations in  Oh Comely  challenge stereotypes?  In Oh Comely, the representations evident through the stories and cover stars challenge stereotypes in society, which are often reinforced in mainstream magazines. For example, the cover star is deliberately positioned and dressed to look a certain way- she is not sexualised, and she is portrayed as androgynous- in between femininity and masculinity. We call this a liminal space. The fact that she is not presented in a sexual way also subverts the stereotype that the biggest factor women have to offer in society is their appearance and sexuality. 2) What representations of race, ethnicity and nationality can be found in the 'Speaking Out' feature? Race: a positive representation, Oh Comely use a variety of women from a different background, many of these women have achieved something in their lives at a young age. Ethnicity: a positive representation, presents a diverse range of wome Nationality: a posi...