Magazines: Oh Comely Industry case study
1) Why did the people behind Iceberg Press set it up?
2) What is the Iceberg Press mission statement? (It's on the Why Are We Here page and is a series of statements).
3) What are the two magazines that Iceberg Press publishes?
4) What similarities do you notice between The Simple Things magazine and Oh Comely?
5) What differences can you find between Hearst UK, publisher of Men's Health, and Iceberg Press?
Writer's Edit journal article
Read this excellent Writer's Edit academic journal article on the independent magazine industryand answer the following questions:
1) What is the definition of an independent print magazine?
2) What does Hamilton (2013) suggest about independent magazines in the digital age?
3) What is the aim of Kinfolk magazine and what similarities can you draw with Oh Comely?
4) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling?
5) How do independent magazines launch? Look at the example of Alphabet Family Journal.
6) What does the article suggest about how independent publishers use digital media to target their niche audiences?
7) Why is it significant that independent magazines are owned and created by the same people? How does this change the creative process and direction of the magazine?
8) What does the article suggest regarding the benefits of a 'do-it-yourself' approach to creating independent magazines?
9) The article discusses the audience appeal of print. Why might audiences love the printed form in the digital age?
10) What are the challenges in terms of funding and distributing an independent magazine?
Irish Times feature
Now read this short feature in the Irish Times on the growth of independent magazines and answer the following questions:
1) Why are independent magazines so popular?
2) Why is the magazine publishing industry set up to favour the big global conglomerates?
3) What does the article suggest regarding finding an audience for an independent magazine?
4) What are the challenges for magazine distributors?
5) The article suggests that many independent magazines only make money by diversifying into other products. What examples do they give?
TCO interview with Ruth Jamieson
Finally, read this excellent interview on the TCO London website with Ruth Jamieson, who has written a book on the renaissance of the independent magazine sector. Answer the following questions:
1) Why does Ruth Jamieson suggest there's a renaissance in independent publishing?
2) What are the common themes for successful independent magazines?
3) How many of these aspects can you find in Oh Comely? Make specific reference to the CSP pages where possible.
4) How does Jamieson see the future for the magazine industry?
5) How might this future impact Oh Comely? Do you think Oh Comely will survive the next five years - and why?
2) What is the Iceberg Press mission statement? (It's on the Why Are We Here page and is a series of statements).
3) What are the two magazines that Iceberg Press publishes?
4) What similarities do you notice between The Simple Things magazine and Oh Comely?
5) What differences can you find between Hearst UK, publisher of Men's Health, and Iceberg Press?
Writer's Edit journal article
Read this excellent Writer's Edit academic journal article on the independent magazine industryand answer the following questions:
1) What is the definition of an independent print magazine?
2) What does Hamilton (2013) suggest about independent magazines in the digital age?
3) What is the aim of Kinfolk magazine and what similarities can you draw with Oh Comely?
4) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling?
5) How do independent magazines launch? Look at the example of Alphabet Family Journal.
6) What does the article suggest about how independent publishers use digital media to target their niche audiences?
7) Why is it significant that independent magazines are owned and created by the same people? How does this change the creative process and direction of the magazine?
8) What does the article suggest regarding the benefits of a 'do-it-yourself' approach to creating independent magazines?
9) The article discusses the audience appeal of print. Why might audiences love the printed form in the digital age?
10) What are the challenges in terms of funding and distributing an independent magazine?
Irish Times feature
Now read this short feature in the Irish Times on the growth of independent magazines and answer the following questions:
1) Why are independent magazines so popular?
2) Why is the magazine publishing industry set up to favour the big global conglomerates?
3) What does the article suggest regarding finding an audience for an independent magazine?
4) What are the challenges for magazine distributors?
5) The article suggests that many independent magazines only make money by diversifying into other products. What examples do they give?
TCO interview with Ruth Jamieson
Finally, read this excellent interview on the TCO London website with Ruth Jamieson, who has written a book on the renaissance of the independent magazine sector. Answer the following questions:
1) Why does Ruth Jamieson suggest there's a renaissance in independent publishing?
2) What are the common themes for successful independent magazines?
3) How many of these aspects can you find in Oh Comely? Make specific reference to the CSP pages where possible.
4) How does Jamieson see the future for the magazine industry?
5) How might this future impact Oh Comely? Do you think Oh Comely will survive the next five years - and why?
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