Newspapers: The decline in print media
1) Why has Google led to the decline of the newspaper industry?
It can be argued that it has as a lot of people will go to google for their information, but google could potentially redirect people to newspaper websites therefore actually helping out the newspaper.
2) Find a statistic from the article that illustrates the decline of traditional news media.
"In a similar way, Google critics note how much advertising money has disappeared from the newspaper business over the past decade or so — more than $40 billion, or about 60 percent of the ad revenue the industry generated at its peak in 2000, according to figures from the Newspaper Association of America"
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
Past the year 2000 steepest dip began, it was similar to the dip in the 1990's but after about 2005 there was a complete decline in newspaper.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
Not entirely, Google has simply innovated and given people a new service which is easier to operate so people go to it. At the end of the day it's the people's choice on what they want to use for their information so turning away from newspapers clearly signifies that Google is superior.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
"The vast majority of Google’s revenue comes from searches with commercial intent I.e. “cheapest coffeemaker” or “Miami hotels”. They don't earn very much from news related searches like “benghazi interviews”. I would argue they make their money on the backs of commercial enterprise, not journalists. Sergey and Larry owe the news industry nothing."
I agree with this comment as the person raises a very fair point that they don't actually make their money off of journalists but commercial enterprises.
Blog task 2: Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
TV is the most used news source for adults in the UK at 79% followed by the internet at 64%.
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Only 40% of adults actually look at newspapers in comparison to 79% TV and 64% internet.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
Those people aged 65+ are more likely to be using newspapers than people aged 16-24.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
The daily mail (12%) The Metro (9%) The Sun (8%) and Mail on Sunday (8%).
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
It's been steadily decreasing since 2003 across all platforms.
6) What are the most-used newspaper titles?
National Daily Titles.
7) What newspaper are 65+ people more likely to read?
The Daily Mail.
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The Guardian
9) How does the i compare to the Daily Mail?
The daily mail sells 3 times the print solus, nearly 10 times the digital solus. And overall a 4 times combined.10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
In total it added up to 26% of users using free newspapers daily.11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
12) What is the breakdown for the i audience?
See above!13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
44% of adults claim to use social medias such as Facebook (76%) Twitter (32%) then Whattsapp (22%) and Instagram (21%)
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
Newspapers are rapidly declining and social medias are taking over due to younger generations being more comfortable using the internet.15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
It can be argued that it has as a lot of people will go to google for their information, but google could potentially redirect people to newspaper websites therefore actually helping out the newspaper.
2) Find a statistic from the article that illustrates the decline of traditional news media.
"In a similar way, Google critics note how much advertising money has disappeared from the newspaper business over the past decade or so — more than $40 billion, or about 60 percent of the ad revenue the industry generated at its peak in 2000, according to figures from the Newspaper Association of America"
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
Past the year 2000 steepest dip began, it was similar to the dip in the 1990's but after about 2005 there was a complete decline in newspaper.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
Not entirely, Google has simply innovated and given people a new service which is easier to operate so people go to it. At the end of the day it's the people's choice on what they want to use for their information so turning away from newspapers clearly signifies that Google is superior.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
"The vast majority of Google’s revenue comes from searches with commercial intent I.e. “cheapest coffeemaker” or “Miami hotels”. They don't earn very much from news related searches like “benghazi interviews”. I would argue they make their money on the backs of commercial enterprise, not journalists. Sergey and Larry owe the news industry nothing."
I agree with this comment as the person raises a very fair point that they don't actually make their money off of journalists but commercial enterprises.
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
TV is the most used news source for adults in the UK at 79% followed by the internet at 64%.
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Only 40% of adults actually look at newspapers in comparison to 79% TV and 64% internet.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
Those people aged 65+ are more likely to be using newspapers than people aged 16-24.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
The daily mail (12%) The Metro (9%) The Sun (8%) and Mail on Sunday (8%).
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
It's been steadily decreasing since 2003 across all platforms.
6) What are the most-used newspaper titles?
National Daily Titles.
7) What newspaper are 65+ people more likely to read?
The Daily Mail.
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The Guardian
9) How does the i compare to the Daily Mail?
The daily mail sells 3 times the print solus, nearly 10 times the digital solus. And overall a 4 times combined.10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
In total it added up to 26% of users using free newspapers daily.11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Total
|
Male
|
Female
|
16-24
|
65+
|
ABC1
|
C2DE
|
EMG
|
Non-EMG
|
|
Daily Mail
|
31
|
29
|
32
|
22
|
37
|
31
|
30
|
31
|
31
|
‘I’
|
5
|
7
|
4
|
11
|
5
|
7
|
4
|
4
|
6
|
12) What is the breakdown for the i audience?
See above!13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
44% of adults claim to use social medias such as Facebook (76%) Twitter (32%) then Whattsapp (22%) and Instagram (21%)
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
Newspapers are rapidly declining and social medias are taking over due to younger generations being more comfortable using the internet.15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
They can expand into online news as well as continuing to distribute newspapers where the demand is still reasonably high.
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