Newspaper exam LR.
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Good, clear voice - and well done for reffering to Marxism.
EBI: Lacks specific examples from CSPS especially Q3.
2) Read the whole mark scheme for this assessment carefully. Identify three potential points that you could have made in your Question 3 answer - the i newspaper standing for "quality, clarity and independence".
Respected and trusted newspaper brand, continuing the work of ‘parent’ paper the
Independent which stated it would be “Free from party political bias, free from proprietorial
influence”.
Selection of news emphasises quality – largely hard news (politics, economics etc.)
Successful on its own terms – providing a print product that has remarkably succeeded in
the digital age since launch in 2010. It remains profitable now it is owned by Johnston Press
(although it may be soon sold so this may jeopardise its mission statement).
3) Now use the mark scheme to identify three potential points that you could have made in your Question 4 answer - arguments against statutory regulation of the newspaper industry.
As an example, the Daily Mail is famous for its ‘Murderers’ headline, naming those accused
of the racist murder of Stephen Lawrence – and challenging the accused to sue them for libel
if they wished.
The phone hacking scandal that sparked the Leveson Inquiry was covered by criminal law –
the police should be the only regulators for the newspaper industry. Similarly, libel laws exist
to protect victims of press intrusion and people like Chris Jefferies (wrongly accused of
murder) were compensated financially.
Newspapers must be free to pursue investigative journalism – Clay Shirky describes news as
a “social good” that is so vital to democracy.
4) Now use the mark scheme to identify three potential points that you could have made in your Question 5 answer - whether the pluralist model allows the newspaper industry to operate effectively.
Theoretically, the newspaper industry supports the pluralist model – success or failure of
newspapers is driven by audience demand and the staggering decline in UK print newspaper sales demonstrates this (30m in 2003 to 12m in 2017 – Ofcom). The i bucked this trend by launching in the digital age and yet remaining profitable – clearly offering audiences something they couldn’t get elsewhere.
Generally, newspaper ownership and control is limited to a small number of super-rich
individuals (e.g. Alexander Lebedev who started the i before selling it to Johnston Press and the Rothermere family owning the Daily Mail. Jonathan Harmsworth, 4 th Viscount
Rothermere, is estimated to be worth £700m). This would suggest the newspaper industry is controlled by the elite (a more Marxist perspective).
Curran and Seaton argue that audiences need to be empowered if media industries are to operate effectively. This is questionable in the newspaper industry. MailOnline is driven by audience clicks rather than professional editors (gatekeepers). This arguably does significant harm to the industry, reducing news to ‘clickbait’, celebrity gossip and the ‘sidebar of shame’ that MailOnline is infamous for.
5) Finally, look over your mark, teacher comments and the mark scheme - plus your answers to the task above - to write a complete essay plan for Question 5.
Paragraph 1: Talk about newspaper industry supporting the pluralist model as it's driven by audience demand. (30m in 2003 to 12m in 2017 – Ofcom) Mention comparison between Daily Mail figures and the I figures.
Paragraph 2: Use Curran and Seaton firstly explaining what they believe in, then applying it to both the I and Daily Mail. Mention gate keeping and how it has an effect on online news papers.
Paragraph 3: Explain Marxism and how a Marxist would believe in, and a Marxist view on pluralism and how a Marxist would disagree with it. Mention a society where the media is heavily controlled and compare their news to ours. Then compare this to Clay Shirky and how necessary it is to have accountability journalism.
Paragraph 4: Mention political agendas for both newspapers and whether they appeal to the left or right wing along with news story examples to support the claim. Explain how the newspapers appealing to whichever political agenda does this and why it is relevant in the current political climate as well as who the target audience is.
Paragraph 5: Conclude the argument showing both sides of the argument mentioning everything said before, and making sure to include both CSPs.
WWW: Good, clear voice - and well done for reffering to Marxism.
EBI: Lacks specific examples from CSPS especially Q3.
2) Read the whole mark scheme for this assessment carefully. Identify three potential points that you could have made in your Question 3 answer - the i newspaper standing for "quality, clarity and independence".
Respected and trusted newspaper brand, continuing the work of ‘parent’ paper the
Independent which stated it would be “Free from party political bias, free from proprietorial
influence”.
Selection of news emphasises quality – largely hard news (politics, economics etc.)
Successful on its own terms – providing a print product that has remarkably succeeded in
the digital age since launch in 2010. It remains profitable now it is owned by Johnston Press
(although it may be soon sold so this may jeopardise its mission statement).
3) Now use the mark scheme to identify three potential points that you could have made in your Question 4 answer - arguments against statutory regulation of the newspaper industry.
As an example, the Daily Mail is famous for its ‘Murderers’ headline, naming those accused
of the racist murder of Stephen Lawrence – and challenging the accused to sue them for libel
if they wished.
The phone hacking scandal that sparked the Leveson Inquiry was covered by criminal law –
the police should be the only regulators for the newspaper industry. Similarly, libel laws exist
to protect victims of press intrusion and people like Chris Jefferies (wrongly accused of
murder) were compensated financially.
Newspapers must be free to pursue investigative journalism – Clay Shirky describes news as
a “social good” that is so vital to democracy.
4) Now use the mark scheme to identify three potential points that you could have made in your Question 5 answer - whether the pluralist model allows the newspaper industry to operate effectively.
Theoretically, the newspaper industry supports the pluralist model – success or failure of
newspapers is driven by audience demand and the staggering decline in UK print newspaper sales demonstrates this (30m in 2003 to 12m in 2017 – Ofcom). The i bucked this trend by launching in the digital age and yet remaining profitable – clearly offering audiences something they couldn’t get elsewhere.
Generally, newspaper ownership and control is limited to a small number of super-rich
individuals (e.g. Alexander Lebedev who started the i before selling it to Johnston Press and the Rothermere family owning the Daily Mail. Jonathan Harmsworth, 4 th Viscount
Rothermere, is estimated to be worth £700m). This would suggest the newspaper industry is controlled by the elite (a more Marxist perspective).
Curran and Seaton argue that audiences need to be empowered if media industries are to operate effectively. This is questionable in the newspaper industry. MailOnline is driven by audience clicks rather than professional editors (gatekeepers). This arguably does significant harm to the industry, reducing news to ‘clickbait’, celebrity gossip and the ‘sidebar of shame’ that MailOnline is infamous for.
5) Finally, look over your mark, teacher comments and the mark scheme - plus your answers to the task above - to write a complete essay plan for Question 5.
Paragraph 1: Talk about newspaper industry supporting the pluralist model as it's driven by audience demand. (30m in 2003 to 12m in 2017 – Ofcom) Mention comparison between Daily Mail figures and the I figures.
Paragraph 2: Use Curran and Seaton firstly explaining what they believe in, then applying it to both the I and Daily Mail. Mention gate keeping and how it has an effect on online news papers.
Paragraph 3: Explain Marxism and how a Marxist would believe in, and a Marxist view on pluralism and how a Marxist would disagree with it. Mention a society where the media is heavily controlled and compare their news to ours. Then compare this to Clay Shirky and how necessary it is to have accountability journalism.
Paragraph 4: Mention political agendas for both newspapers and whether they appeal to the left or right wing along with news story examples to support the claim. Explain how the newspapers appealing to whichever political agenda does this and why it is relevant in the current political climate as well as who the target audience is.
Paragraph 5: Conclude the argument showing both sides of the argument mentioning everything said before, and making sure to include both CSPs.
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