OSP: Teen Vogue - background and textual analysis
1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?
A popular article about Trump 'Gaslighting' America.
A popular article about Trump 'Gaslighting' America.
2) When was the original Teen Vogue magazine launched and what was its original content?
It was mainly fashion orientated.
It was mainly fashion orientated.
3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?
She pushed Teen vogue out of it's comfort zone and began focusing on politics.
She pushed Teen vogue out of it's comfort zone and began focusing on politics.
4) How many stories are published on Teen Vogue a day? What topics do they cover?
Anywhere from 40-80 stories posted daily anything from Politics, current affairs and beauty.
Anywhere from 40-80 stories posted daily anything from Politics, current affairs and beauty.
5) What influence did digital director Phillip Picardi have over the editorial direction?
His direction meant Teen Vogue's website showed substantial growth despite the fall of it's print.
His direction meant Teen Vogue's website showed substantial growth despite the fall of it's print.
6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?
It's audience demographic are Teenagers, and the term 'Woke' comes from African American Origin suggesting someone is aware of social surroundings.
It's audience demographic are Teenagers, and the term 'Woke' comes from African American Origin suggesting someone is aware of social surroundings.
7) What issues are most important to Teen Vogue readers?
Identity politics, LGBTQ+ community, Feminism, Politics.
8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?
She believes teen vogue has become closer with it's audience.
She believes teen vogue has become closer with it's audience.
9) What social and political issues have been covered successfully by Teen Vogue?
- LGBTQ+ Community (Transgender models becoming a part of Victoria Secret)
- Black Lives Matter Community
- College life
10) What do Teen Vogue readers think of the magazine and website?
It's reliable and constantly up to date with all the most recent news.
Teen Vogue textual analysis and example articles
Homepage analysis
Go to the Teen Vogue homepage and answer the following:
1) What website key conventions can you find on the Teen Vogue homepage?
- Task/menu bar at the top of the homepage
- Consistent colour scheme throughout the homepage
- Most relevant/popular stories are at the top of the homepage
2) How does the page design encourage audience engagement?
Trending sections and a layout targeting younger audiences.
3) Where does advertising appear on the homepage?
It's clearly labelled as 'Sponsored'
4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?
Their content is very widely ranged.
5) How far does the homepage scroll down? How many stories appear on the homepage in total?
Scrolls for a very long time.
Lifestyle section
Now analyse the Lifestyle section of Teen Vogue and answer the following:
1) What are the items in the top menu bar for the Lifestyle section?
The menu bar for the lifestyle section includes tech, campus life, careers, decorating ideas and food.
The menu bar for the lifestyle section includes tech, campus life, careers, decorating ideas and food.
2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.
There are a lot of images relating to the text which could intrigue the audience and the style in which the articles are places are very formal and easy to engage with.
There are a lot of images relating to the text which could intrigue the audience and the style in which the articles are places are very formal and easy to engage with.
3) What do you notice about the way headlines are written in Teen Vogue?
The headlines are more about the reader and more based on the images shown. Furthermore the headlines also include sub headings which could catch the readers attention to read the article.
The headlines are more about the reader and more based on the images shown. Furthermore the headlines also include sub headings which could catch the readers attention to read the article.
4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?
This tells me that the audience demographics are not just teens and are also people who are older studying in university etc. The demographic is widely diverse and it is based more around educated individuals
This tells me that the audience demographics are not just teens and are also people who are older studying in university etc. The demographic is widely diverse and it is based more around educated individuals
5) Choose three stories featured in the Lifestyle section – why do they fit the Teen Vogue brand?
Clean Up Your Beauty Routine In 4 Easy Steps
Clean Up Your Beauty Routine In 4 Easy Steps
9 Holiday Decor Items Under $50 to Spruce Up Your Dorm for the Season
Priyanka Chopra and Nick Jonas's Wedding Weekend Welcomed Guests With an Elaborate Gift
Five key articles
Read the following five notable Teen Vogue features then answer the questions below for EACH feature.
For each article:
Donald trump Is Gaslighting America.
1) Who is the writer and what is the article about?
- The Writer is Lauren Duca and the article is about the impact of Donald Trump becoming the president and how he has impacted America as a country
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
- The article uses narrative to enhance Donald Trumps views and his manipulation and lies
3) Why is this article significant?
- The article is significant as it is about politics and about Americas society right now presenting the truth and the consequences of Donald Trumps presidency
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
- The article appeals to all demographics of Teen Vogue readers as it focuses on politics which is seen as something that the readers need to be more awake and 'woke' about
How to break away from the gender binary.
1) Who is the writer and what is the article about?
Writer: Samantha Riedel
This article is about how gender should not be stated at birth as sex characteristics should not be associated with gender expression. Things like body shaming and using pronouns to describe gender should be subverted as a result as it is found that one in every hundred babies are said to be different from being classed as male or female.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
The article uses narrative through Todorov's theory as there is a disequilibrium set up about gender and the way people see this which disrupts the equilibrium.
3) Why is this article significant?
This article is significant as it is highlighting issues to do with gender and creating a new outlook towards it.
This article is significant as it is highlighting issues to do with gender and creating a new outlook towards it.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
This reflects the ideologies of modern teen vogue as it takes a new approach to gender which means that it is creating a voice for the 'z' generation and creating this movement so that it can be made easier. This is what teen vogue aim to create a platform as the editor describes for everyone so they feel part of society.
The New Face Of Teen Activism
1) Who is the writer and what is the article about?
The writer is Alexis Manrodt and the article is about social activism and the role of the internet and the media on the issue.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
It helps us understand that the goal of Teen Vogue is to create a better world for our generation.
3) Why is this article significant?
The significance of this article is that it is based on the future of the readership and how the internet can influence a lot of things.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
It reinforces how Teen Vogue is a 'woke' brand and influences change.
Black Teens Have Been Fighting For Gun Reforms For Years
1) Who is the writer and what is the article about?
The writer is Lincoln Anthony Blades and the article is about gun control and how teens have been fighting an ongoing battle for gun reform.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
The article talks about how students have would out of class, rallys and how they have been trying to fix this issue for a very long time. This can engage the reader as they can link it to the amount of mass shootings there have been in America.
3) Why is this article significant?
This is significant as there has been a lot of stories in the news about gun violence for example school shootings and how teenage voices can impact a change on this.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Talks about how teenagers can stand up to this and create change. It also highlights issues and how people may be affected.
Netflix and Strong Female Leads
1) Who is the writer and what is the article about?
The writer is De Elizabeth and the article is about how Netflix has changed gender stereotypes and the way we view women.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
The article talks about general stereotypes of women and how media has changed this linking to the idea of feminism and the feminist movement.
3) Why is this article significant?
This article is significant as it could help raise awareness on how people view women as stereotypes could have a huge impact on someone and a community. Furthermore, stereotypes are usually invalid now as things are now changing due to society and changes in the world.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
It helps make young females feel strong and independent in their own skin empowering the to become something great.
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